Araldite 1983

Araldite 1983

Araldite run a campaign in 1983 which involves a life size car being glued to the side of a very large billboard using only araldite glue. Gaining the attention of not only those passing by but eventually making it to front page too. The unique selling point for this product was how strong the glue was, this ad campaign works very well for it and has been effective as people have remembered it.

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