Today we were joined by our first guests for the industry engagement unit. Senior director for commercial marketing for WWE; Giancarlo Bernini, senior account director; Joel Zietcer and account manager Arnold bennet from shine communications.
400 EVENTS. LIVE 52 WEEKS A YEAR.
DEVELOPING INTERNATIONALLY – MULTICULTURAL
WWE are growing internationally. The pie chart above shows the current percentages in development.
‘do not try this at home’
WWE’s shows are PG rated, they try to keep them as family friendly as possible.
WWE NETWORK is a great platform for fans. It’s basically WWE’s version of netflix. With 1.82 million subscribers Network allows the WWE fans to get in on the action behind the scenes and plenty more. With main shows such as smack down, raw, nxt, total divas and wrestlemania fans will never feel like they have missed out.
WWE have a performance centre based in orlando where developing wrestlers can train in preparation for their shows (NXT production).
PAY PER VIEWS
From video games to studio, WWE tells us about all aspects of production. How it doesn’t just end on your tv screen, there is a lot more to it then that people. I didn’t know much about WWE studio for example until today and that they develop and produce feature movies.
SOCIAL/ FAN ENGAGEMENT
PRO SOCIAL / RESPONSIBILITIES
WWE works with several charities and the military as part of giving back and fulfilling their social responsibilities. Above i have included a few examples of the charity work WWE has been a part of, showing us how superstars get involved asides from the entertainment.
It doesn’t just end with ‘Make a wish’ and ‘Race for cure’….
A ‘Tribute to the troops’ is an event held each year to honor and entertain United States Armed Forces members serving in Iraq and Afghanistan.
DIVERSITY AND INCLUSION
Be a STAR, WWE’s anti-bullying initiative, has the mission to encourage young people to treat each other with respect through education and grassroots initiatives. Be a STAR promotes positive methods of social interaction and encourages people to treat others as equals and with respect because everyone is a star in their own right.
WWE are all for diversity and supporting the special olympics.
WWE will utilize all its platforms, including WWE Network, TV and pay-per-view broadcasts, Live Events, digital and social media to generate awareness and support of LA2015. WWE Superstars and Divas will participate in various events in conjunction with the promotion of LA2015 and WWE will develop and produce public service announcements (PSAs), which will air during WWE Live Events, on WWE Network and WWE TV broadcasts as well as LA2015 digital and social media assets. WWE Superstar Big Show will serve as a Global Ambassador for LA2015, participating in various events including the Opening Ceremony, awarding medals to athletes and providing support through social media. – Community/WWE.
With the kind of figures i have been provided today and now sharing with you it is safe to say there is A LOT. And what can we do with a lot? Give back! By supporting all of these events/charities and getting thousands if not millions of fans to see and be involved, this really is where WWE have the power to make a difference.
SUM UP – MY THOUGHTS
Sometimes we think we know what its all about but we don’t. Preconceptions are made and we have this idea in our head until it is corrected. Today i learned a lot more about WWE then i already knew. Before today if someone asked me what WWE was about i would have said its all about the entertainment! However there is more to the company than that.
First of all how powerful social media can be. With WWE spread across different platforms; social media being one of them they have gained such a massive fan base that they have been able to expand not only allowing them to entertain but to give back aswell.
With the kind of figures i have seen, WWE now have the control over what their fans see and consume. They are able to engage with them and keep them interested. The guests spoke to us about their pages and how easy it was for a few tweets between a football player and superstar of WWE (in example) to blow up into something a lot bigger, creating front page news and entertainment for the millions of fans out there to talk about and share with one another. We were given an insight into how it works behind the scenes, how managers will contact one another and see what they can make out of a few tweets. Riding off the back of a tweet and a whole audience captivated WWE were able to take advantage and turn this into something which i found really quite clever and great for the entertainment industry.
But having this kind of large audience is not only good for the company and it’s popularity but making a difference in the community, across several charities and events WWE have been able to provide endless amount of support and raise awareness with the figures they have. They have put to use these numbers and shown us what its really about.
Today i no longer see WWE as drama/entertainment but also as giving back/positivity and also raising awareness.
Thank you WWE guys for the talk and to whoever reads this to the end.
Peace guys! xo