IK Brief- Initial notes

After reading the brief thoroughly and understanding who my target audience was and what exactly i was creating for my client i set out, as always, pen to paper and began a storm!

I understood that Tate were looking for new ways in which consumers could explore art and that they didn’t want anything like the norm, of standing by a wall and reading a tiny little text! They want the art to come to life. They want the customer to engage. & this is what triggered my thinking…



Above in my notes i touched upon different kinds of technology very lightly, exploring my fields and keeping an open mind. I have words down such as VR, Holograms, hololenses, speech recognition, eye tribe, chips, augmented reality…. these are just a few i noted down, we could be here for a while!

Let me provide you with visuals instead ….





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