BRIGHTON SUMMED UP
SUSTAINABILITY/ COMMUNITY/ AFFORDABLE HOUSING/ FAMILIES/ COUPLES
LONDON SUMMED UP
HELPING YOUTH/ COMMUNITY/ MIDDLE/UPPER CLASS / TOGETHERNESS
How can we bring these words into visuals????
Above you can see that as a group we brainstormed some ideas such as an interactive website, interactive blackboard, brochure & marketing hub. These were the key ideas we wanted to go with and for the following reasons.
For london we liked the idea of an interactive blackboard, the customer could walk past the blackboard and visualise themselves in a scenario, be it at home, or in a club, their choice. I believe this idea would connect well with our target audience and gives them an idea of what it would be like to live in the square. A futuristic feel if you may.
The second idea we are going to go with for London is the interactive website, this is because after looking at examples such as the Greenwich peninsular website we were inspired to create something of a similar concept. Below are a few snapshots of ‘paper peninsular’. Navigating around it was fun, its a very bright and well thought out map i think, its nice that i can visualise the town and the map can take me wherever i want to go.
The sketch below done by Lea shows the kind of idea we were going for with the blackboard.
– A sketch of mine, visualise the idea.
For brighton i designed the pop up brochure idea, the concept is that the customer is able to create their ideal room and have it sent to them in a pop up. Technology wise this could be created as a hologram and then sent to them as a print. We are yet to work out the technicalities. I like my idea and the girls are confident in it because it is playful and we believe this will appeal to our family target audience.
The second idea we wanted to go with was the marketing hub. The idea here is that the customer steps foot inside an empty room, where a VR technology will be presented to them, they are then able to put the headset on and visualise the new development on the inside. Almost like a show room but a digital one 😉
A few of my sketches below to visualise.