Above is an example of the key character ticketmaster created: Festie guru.. He is used in several videos and as a key usp for the campaign in appealing to festival goers, a few of the campaign points highlight survival tips by the guru and a guru game.
Just a few fun examples of how ticketmaster have got their crowds involved in challenges/ quizzes!
Festival goers take on the inflatable challenge set up by ticketmaster giving them the chance to win VIP tickets.
Ticket master gets the crowd involved in a classic by Black sabbath; ‘Iron Man’.
Game quiz challenge taken on by Harlequins!
other useful links : links