COCA COLA – drinkable advertising
Pepsi Max – unbelievable bus shelter
#6SecondScienceFair by GE (Vine and Tumblr)
GE launched a campaign hosting a #6SecondScienceFair on Vine and Tumblr where they re-vined posts from people using this tag to encourage interest in science, increase engagement, and build GE’s reputation as an innovator. The particular Vine below highlights what happens when you combine milk, food coloring, and dish soap. It has been liked 130,000 times and re-vined 105,000 times.
April Fools: Helium Beer by Samuel Adams (YouTube)
The beer maker Sam Adams posted this video across their social media platforms, showing off their new helium beer as an April Fools prank. You have to watch the video to see why it was such a hit.
Tiffany Blue by Tiffany (Instagram)
Tiffany shows you can position your brand around nearly anything to increase brand awareness — in their case it’s around their signature blue. Instagram users posts tens of thousands of photos with the hashtag #tiffanyblue and many of the blue items have nothing to do with Tiffany.