Art direction


As shown above these were some of the key elements we wanted to include in our video. We wanted to keep in theme with the brief and make sure things such as a diverse group of people, providing different ethnicites was important. We wanted to use people and not create animation as this was more effective with the script and idea we was leaning towards. The video is to contain an element of futuristic/sci fi – subtle technology implemented. Black mirror was our inspo here. We want it mostly city based but not specific still in keeping with multicultural factor. The terms are to be read out in a robotic voice – using either siri google.


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