Generator – First meeting

Notes i jotted down

how can we get people to connect emotionally
core values
Individuality –
Exapanding in cities with cultural interest
Platform – all video content is social
Holding events for people in the city / hostel
Food – local mixed with global – giving people the experience of different foods at the hostel
‘More than just a bed’
getting people to emotionally engage
Challenge exponential value
60 second campaign video- emotive engaging experience
video- how can the hostel lead you out into the city – travels
about people creating memories and experiences
22-26-30 show interest
keep diversity
link back to travel – why people travel
Avoid religion and politics
how we get people emotionally connected in first 3-10 seconds
it has to be real/human

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