Notes/ brainstorm


  • competition – calling at fitness instructors – send videos of dance class
  • use social media to promote competition –
  • votes on social
  • comp raises awareness of brand
  • best dance videos win a place at a live event
  • live event – dance off class- best instructor wins new face of brand


Here i began to look different fitness instructors such as Fight Klub &  Zumba. This is where my key inspiration came from. I have assessed how effective they were with what they do and how i could implement this into a campaign.

( see next blog with all presentation)

Photo on 05-06-2017 at 21.16Photo on 05-06-2017 at 21.15

I worked out a strategy that Zakti could implement into finding the new face for kimberly campaign & this was to have a competition announced via social targeting dance/fitness instructors …

Competition would lead up to the main event where instructors perform to a class and the winner becomes the new face of the brand!

Here i am narrowing down the competition process given my feedback and working out each step necessary…

Photo on 05-06-2017 at 21.44.jpg


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