- competition – calling at fitness instructors – send videos of dance class
- use social media to promote competition –
- votes on social
- comp raises awareness of brand
- best dance videos win a place at a live event
- live event – dance off class- best instructor wins new face of brand
Here i began to look different fitness instructors such as Fight Klub & Zumba. This is where my key inspiration came from. I have assessed how effective they were with what they do and how i could implement this into a campaign.
( see next blog with all presentation)
I worked out a strategy that Zakti could implement into finding the new face for kimberly campaign & this was to have a competition announced via social targeting dance/fitness instructors …
Competition would lead up to the main event where instructors perform to a class and the winner becomes the new face of the brand!
Here i am narrowing down the competition process given my feedback and working out each step necessary…