WWE notes

WWE

  • ‘media organisation’
  • looking at fanbase- multigenerational audience
  • Youtube channel- most influentials sports channel
  • Able to adapt to new social trends/medias
  • jimmy fallon tweeting from show… popular culture

BRIEF

  • Platforms are changing – decrease in tv – channeling new audience
  • looking at the pattern of vuewership- from child to adult age – looking at the cycle – interested not interested then interested again
  • Trying to maintain audience 7-14yrs – new show / app/ product what will it be? keeping PG
  • viewing behaviour
  • look into wwe network-kids shows, stores,
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s