WWE notes


  • ‘media organisation’
  • looking at fanbase- multigenerational audience
  • Youtube channel- most influentials sports channel
  • Able to adapt to new social trends/medias
  • jimmy fallon tweeting from show… popular culture


  • Platforms are changing – decrease in tv – channeling new audience
  • looking at the pattern of vuewership- from child to adult age – looking at the cycle – interested not interested then interested again
  • Trying to maintain audience 7-14yrs – new show / app/ product what will it be? keeping PG
  • viewing behaviour
  • look into wwe network-kids shows, stores,

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