Zakti notes

Zakti notes taken in class for further reference:

  • ‘positive energy’
  • men/women/kids/ leisure active wear
  • for healthy fitter lifestyle
  • Collab with dancer – Kimberly Wyatt
  • Photography – movement /dynamic
  • shooting Kimberly in July – due in sept
  • how do we cover up she’s pregnant
  • GOAL
  • promote new collection
  • promote to all
  • must be dancers
  • come up with a strategy – to vote /system for getting a new model in replace of Kimberly
  • if u do decide o use her- has to be above head shots
  • come up with competition of some sort to alert dancers /groups etc to compete for being the new face of the brand… this creates buzz about the brand and at the same time finds someone

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